What is Variable Data?

  • Sep 10, 2019

Marketing is all about making connections – the more memorable, the better. Variable data printing is a great way to make your giveaways more engaging and add a personal touch to your marketing promotions.

So what is variable data?

This printing method allows you to place unique information such as names, QR codes or sequenced numbers on each decorated piece. 

Here are a few ways that your customers can use variable data to make that personal connection:

Trade Shows and Conferences

Hand out lip balm with unique numbers to booth visitors and use the numbers for a special prize drawing. Recipients will stay engaged with your customer and the prize generates buzz. Plus, lip balm comes in handy at a conference with long days and long conversations.

Company Events

How about handing out a tote with multiple items containing the participants name? What about holiday gift giving?  A name on a mug or cup in an office is also a great way to ensure everyone gets their own mug!  Customizing the items with attendee names adds a fun personal touch, one your employees, vendors or clients won't soon forget!


For a contest, mail bottles of hand sanitizer with unique QR codes to clients at the beginning of cold and flu season. Create a website that the QR code directs them too where recipients can opt in to their weekly promotional email list. This type of promotion creates several opportunities for companies to get in front of their customers.

What’s the payoff?

Variable data printing has a higher rate of return or conversion percentage than generic marketing pieces because they are tailored to each customer and therefore are more engaging by design. Plus you can measure your roi with a campaign of this type, a MUST when spending your dollars!   To get started, send us an email here to let us help you plan your next project!

(article courtesy of our partner pcna)